RhinoCo, Inc. is committed to helping everyone achieve a healthier lifestyle. Together, we’ve created a vision to make fitness far more accessible by using connected technology to deliver essential tools, supplements, and training programs to people across the world.

Our Beginnings

In 2007, we opened a gym in South Florida. IMT CrossFit’s goal was to expose gymgoers to functional fitness training, which subsequently exploded in popularity. In 2010, we partnered with Reebok to open the first Reebok CrossFit gym in the world and helped establish formal guidelines for operating CrossFit facilities.

In 2012, Reebok and RhinoCo opened the first flagship retail store and gym concept on Fifth Avenue in New York City, which quickly became the highest-grossing retail store for Reebok and a world-renowned fitness center for RhinoCo. The Reebok and RhinoCo partnership has continued growing, and we have opened additional centers around the U.S. and our overseas facility in Dubai.

Our Work

In 2013, RhinoCo partnered with NutriForce Nutrition to create the first all-natural supplement line targeted toward functional fitness athletes. NF Sports was born, with a slated relaunch for September 2016.

Beyond our existing core business, we believe fitness and technology will only continue to converge, and intend to be major players in this field. Our aim is to ensure the highest quality and most meaningful experience for the world to have at their fingertips, whenever and wherever they need us. We want data and progression to drive the pursuit of a better body, mind, and spirit.

To reach this goal, RhinoCo has partnered with Samsung and is focused on bridging the gap between fitness and technology with an array of projects. Currently, our Fifth Avenue facility is under construction as we rebuild it into an entirely new concept. This fitness facility will be a completely connected experience, that will also include a live streaming component for at-home customers. We are also moving into the native app space, developing software for the Samsung Gear Fit 2 in an effort to provide a virtual trainer and intelligent fitness program to users’ wrists.

We believe everyone should have access to a personal trainer and the means to live a healthier lifestyle. Through our at-home equipment kits, native app, live-streaming services, and all-natural sports supplement line, we can provide every facet of living a healthier lifestyle and building a better body.

Start typing and press Enter to search